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I: Find your purpose on a canoe in the Caribbean while at home
Why start with why?
Intro (1:08)
Wright Brothers (0:53)
Steve Jobs (0:56)
Martin Luther King (0:56)
Harley Davidson (0:44)
Hello Flat-Earthers (1:01)
Blaming the Stock Market (1:02)
Japanese vs. American Cars (1:09)
Rootify (0:57)
A world that doesn't start with why
First Mover Advantage (1:03)
WalMart's Pricing (0:47)
Promotions (0:47)
Breakage (0:34)
Fear (1:09)
Aspirations (or Gym Memberships) (0:54)
Peer Pressure (0:38)
Novelty vs. Innovation
Novelty... (1:00)
aka Innovation (0:42)
iTunes (0:45)
Loyalty (0:43)
Manipulation Transaction (0:32)
Samsung's Slippage (0:43)
No negative Connotations (0:44)
911 Southwest Airlines (0:44)
Norm doesn't mean right (0:48)
Teach online with
Norm doesn't mean right
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